Social media statistics report pdf

As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. Brands are riding the wave of social media marketing. Brands are continuing to include social media in their marketing strategy — and for all the right reasons.

Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. Social media is growing in terms of its reach and impact, and this statistic is here to show just that. More buyers are joining social media networks and looking for reviews and recommendations. The key is to find out which social media platform your target market is using most often and how to make the most out of it.

One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages. By interacting with customers through social media platforms you show them that you care.

This step could go a long way in terms of building positive relationships with customers. Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers. Stories are a big deal on Instagram. And they're essential when it comes down to how to get Instagram followers.

They let you share the moments of your day, without saving them to your profile. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from million in January to million in January Statista, Instagram stories invite brands to the possibility of higher creative freedom which might help their campaign become a success with their audience.

Our Instagram course helps you build your Instagram account from scratch, give your audience the content they want to see, AND get sales. The demand for mobile-friendly content across social media sites is rapidly increasing, and justifiably so. Smartphones and social media are evolving side by side, and your brand should make sure to keep up.

And why not? People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind. As you can see from these social media marketing statistics, different platforms can serve different purposes. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools.

Handshake is a wholesale marketplace filled with high-quality products from US-based brands. Let us know in the comments below! Learn what are customer interviews, how they benefit you, a seven-step process for conducting them, and top FAQs. Your ecommerce website design is important when your business relies on making its revenue from online sales.

We explai…. What is dropshipping? Learn everything you need to get started with dropshipping. Common questions answered and warning…. Oberlo uses cookies to provide necessary site functionality and improve your experience.

By using our website, you agree to our privacy policy. Skip to article content Post contents. Facebook is the Market Leader 3 3. Daily Usage by Generation 4 4. Social Media Marketing 6 6. Customers Are Using Social Media 7 7. The Impact of Positive Customer Experience 8 8. Influencers Help Build Brand Trust 9 9. Instagram Stories Usage 10 Daily Usage by Generation Social media usage has been surveyed by the Pew Research Center and the results by generation are interesting, to say the least.

Social Media Marketing Brands are riding the wave of social media marketing. That said, social media reporting will open your eyes to a wealth of information that will help you generate leads, cultivate long-lasting customer relationships, and create content that is shareworthy and will boost your levels of brand awareness. You have to use data to your advantage, and use it well by choosing the right digital marketing KPIs that will help in your overall social strategy.

Whether a social media report for Facebook or a social media analysis report for any other platform, here are the primary reasons you should use digital dashboards for your social media reporting:. As we just established, tracking and measuring your activity is pivotal to success, and reports are a great tool. If you track your social activity on a consistent basis, you will not only grow your audience but also foster customer loyalty, turning one-time buyers into long-term brand advocates.

Moreover, these kinds of reports, when customized to your specific needs and goals, will help you become more approachable to potential customers as it will allow you to establish the perfect brand voice for each platform while helping you to improve your response rates and levels of social-based customer service.

Seventy-one percent of consumers who have reported a positive social experience with a brand are likely to recommend it to others. Track and measure your efforts, and you will satisfy your customers, reaping the rewards of growth, loyalty, and prosperity in the process.

Need we say more? There is no one, single black and white way to create a report. Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. There are some core questions you need to answer before creating a report, and there are some best practices to follow in order to create the best possible report for your social efforts.

Here we will name a standard process that should make your practice easier:. The first step to start creating powerful social media reports is to answer the simple question: who am I addressing my report to? With social media being such a versatile tool, it is possible that you may need to account results to different departments based on different goals.

To put your data into perspective for each stakeholder involved, no matter if it's from sales, marketing, or an external client you can create a specific report only including the metrics that are relevant for that specific stakeholder.

Try to always include only your KPIs to avoid losing time and resources in analyzing numbers that are not useful. You can include other metrics from time to time if you notice a hidden opportunity or if it can provide context to your main KPIs.

The metrics you choose should be adjusted depending on the social platform. Although they're all social, each network has its own set of rules and best practices. With the help of a KPI tool you can better understand what kind of operational metrics you want to track, whether you need to focus on strategic and high-level KPIs or you need a combination of both?

Apart from considering different parameters for each platform, you should also consider choosing the metrics that align with the main goal of your strategy.

For example, if one campaign was created with the goal to drive sales, then followers or likes will not be a useful parameter to track, better leads or conversions. Defining and analyzing the right KPIs is not the only determining factor you should consider when creating your social media reports.

You should always try to look at your information from different perspectives, explore and filter your data to uncover hidden insights that could optimize your performance. It is important to consider that you need to be careful when filtering your data to not create misleading reports. If you work with several social media platforms in your strategy it means that you will need to extract data from many sources, making the reporting process tedious and time-consuming.

Modern business intelligence tools such as datapine offer data connectors to help you visualize all your relevant metrics in one place, this way you can compare how strategies performed in different platforms and extract meaningful insights for improvement.

In addition, the tool will update your data from your social media reports automatically, this way you can invest your time in analyzing your information instead of extracting it. We will give an example of how showcasing all your social media data into one automated report can be beneficial soon in the article. While social posts can go viral in no time, it is also important to keep an overview of the big picture. It's advisable to schedule regular reports while connecting to your social accounts on a daily basis don't forget about community management, although this can be a subject on its own.

Reports can be sent on a weekly, monthly, or quarterly basis but you need to decide this based on your social schedule. With the help of automated reporting techniques, you schedule reports at a specific time interval without the need to update the information manually each time.

There are numerous data reporting tools on the market that can help you in presenting your information, but just a few provide features that will make your work extremely simple and straightforward.

Especially if you need to combine numerous social networks, you need to be careful in choosing the right software. A tool that will enable you to access real-time data, automate your reports and simplify your sharing processes might be a better solution than a traditional spreadsheet. Its user-friendly interface makes it easy to use by anyone in your organization. Thanks to its automated reporting feature and data connectors you can see all your data live and in one place, making it the perfect solution for your social media reports.

Apart from tracking the performance of your strategies, you should also use your social media reports as a tool to predict future outcomes in your data. Modern businesses are using more and more predictive analytics technologies to get an edge on the competition. To continue exploring the value of social media reporting this time in practice, we have selected 9 examples that will show you not just what goes into a monthly social media report, but also particularities of each.

You will be equipped with enough insights to start creating your own reports and use these templates to your advantage. To help put this into perspective, here is a selection of real-life social media report examples for your viewing pleasure. With these user-friendly online dashboards , you will see how each interface is intuitive, navigable, and simple to customize. Before diving into the specific examples of each platform, we want to go deeper into the benefits of displaying all your data in one place with this powerful KPI scorecard dashboard showcasing relevant metrics on four platforms: Facebook, Twitter, Instagram, and YouTube.

Every single one of these metrics performs against a target and a comparison with the previous period. At the bottom of each chart, you also have a graph showcasing CTR fluctuations for a 6 months period. This dashboard can be useful for several scenarios in social media reporting.

First, it can serve as a tool to present to clients or managers that want to have access to the live performance of their social media, for this purpose, the simple visuals in red and green can provide insights immediately about positive or negative goals achievements.

Finally, this KPI scorecard can also be useful for SMM departments that hold meetings to track the progress of their strategy, since the dashboard gives them a quick summary of metrics to support their discussions. Facebook is the most wide-spread social channel in the world. With billions of users across the world, tracking and analyzing social activities on this platform is essential. Here we deliver a sample social media report for your Facebook page and another one for Facebook post management.

With 1. This is an astonishing potential that, if used wisely, can ensure sustainable business development. For this reason, the reporting practice becomes even more important since it can provide the exact numbers on how your company is developing on this social network. As Facebook has its own set of rules, practices, and metrics, this invaluable report template offers a real insight into page views, behaviors, interactions, priceless follow demographics, likes, engagements, and a host of other essential information that will help you refine your Facebook marketing strategy.

To find out more about this social media report template, explore our Facebook dashboards in greater detail. Our rundown of social media reporting dashboards wouldn't be complete without taking a closer look at the post level of this social network.

While monitoring the big picture of the overall Facebook page is essential, analyzing posts will deliver even more value to your social strategies. Our dashboard begins with a simple overview of the number of impressions, and the average values of metrics such as reach per post, engagement rate, and CTR.

That way you can get an overview of how your posts are performing but you might want to follow up with more details. That's why, in this dashboard, you can see additional Facebook KPIs visualized in a clean and straightforward way: the average amount of impressions per post, post reactions, top 3 posts by CTR, and average engagement per post. These metrics can tell you a number of things: what type of posts work best, what kind of reactions do you generate from your audience, and how many people see your posts, among other important elements to create a comprehensive social data story.

If you want your business to thrive in online social settings, you need to develop and manage a LinkedIn account. LinkedIn has numerous benefits and it's considered as the number one platform for business-related social communication.